AI video is created by artificial intelligence with the use of an existing video clip or photo for further computer manipulation. Here, significantly enhanced AI tools are used for creating videos. AI is used for video creation as it makes top-notch content for you and that too in minutes. Some benefits of using AI video generator include time efficiency, accessibility, and cost-effectiveness. Also, 96% of marketers use AI-powered video marketing campaigns to boost their ROI

Now, the next question that is often asked is "How to make AI videos?" in this blog, we are going to learn about it.

Key Components of AI Video Creation

There are several key components to follow for AI-generated videos. Some of these are mentioned below:

You may find several artificial intelligence-powered tools that create videos. However, you have to choose an ideal AI video generator tool to create impressive videos. To select a tool you need to validate the following points:

• Ability to automate the content creation process
• The availability of advanced editing tools
• Personalization options with customization flexibility
• Enhancement of visual and audio elements
• Real-time feedback and optimization

Types of AI Videos:

Text-to-video:

These types of AI video generators use algorithms and NLP (natural language processing) to transform the written description into video clips. To get the realistic and maximum output, you'll have to feed AI with a prompt or script. Next, the text-to-video AI engine will analyze the script to identify key elements such as scenes, actions, and characters to derive video assets. Now, the tool uses techniques like animation or image generation to create video.

Virtual or Talking Avatar AI Videos:

The advancement of Artificial intelligence in creating videos can also create lifelike human actors known as avatars. These tool types use advanced AI algorithms to create a virtual actor that can even react and speak in real time. With AI avatars, businesses create high-quality videos without facing any logistical challenges. Moreover, tools like Unscript.ai can even create a personalized AI avatar.

Choosing the Right AI Video Generator Tool

The AI video generator has revolutionized content creation by making it easier, faster, and more accessible to everyone, regardless of video editing skills. Marketing teams use popular tools to automate their video creation process. Here’s a look at some of the most popular AI video generators:

1.  Unscript AI

Unscript.AI is a cutting-edge AI video generator that focuses on creating high-quality, data-driven videos effortlessly. It uses advanced algorithms to analyze data, turning it into engaging video content. This AI video maker is particularly beneficial for businesses looking to automate their video creation for marketing, explainer videos, or promotional content.

• Features:
  • Automatically generates videos from data sources like spreadsheets or databases.
  • Customizable templates and personalized videos to fit specific business needs.
  • Ideal for producing videos at scale, ensuring consistency and speed.
  • Create personalized avatars that speak in multiple languages with the most natural look.
• Best for:
  • Businesses seeking to automate their video marketing efforts.
  • Content creators who need data-driven videos with minimal manual input.

2. Synthesia

Synthesia is one of the most popular AI video generator, known for its ability to create realistic talking head videos using avatars. Instead of hiring actors or filming yourself, you can input text, and choose an avatar, and Synthesia will produce a video where the avatar speaks your script.

• Features:
  • AI avatars that speak in multiple languages with a natural voice and lip-syncing.
  • Customizable templates for corporate training, learning and development, marketing videos, and more.
  • Easy to use for creating professional-looking content without video production skills.
• Best for:
  • Companies need internal training videos, product demos, or corporate communications.
  • Global businesses requiring multilingual content production.

3. Heygen

Heygen is an AI video generator platform designed to simplify the creation of personalized and engaging videos. With Heygen, users can generate videos by converting text into lifelike talking head videos, making it a perfect tool for marketing, eLearning, or personalized customer communication.

• Features:
  • Quick video creation by inputting text and choosing avatars or custom settings.
  • Integration with various platforms to personalize content.
  • Options for voiceovers, video templates, and AI-driven customization.
• Best for:
  • Individuals looking to create personalized, AI-driven video messages.
  • Educators create interactive eLearning content without needing advanced editing skills.

Factors to consider:

When choosing an appropriate AI video generator tool, you should consider the following parameters:

• AI avatars: Choose an artificial intelligence tool that covers various attires, ages, and ethnicities. Check the lip sync, gestures, and naturally appealing look. Also, consider a tool that offers high-quality customized avatars, dubbings, and outputs.
• AI Voices: Choose a tool that can create videos in multiple languages with effective communication. This allows you to connect with your audience globally.
• Ease of Use: Evaluate the tool based on navigation, templates, and AI-assisted video creation. Also, check if you can easily export and share videos. And is it easy to invite your colleagues for collaboration?
• Security: Regardless of everything else, analyze if the company uses clean and compliant data. Also, check the legal requirements for handling your organization's personal data.
• Pricing: This is another factor you must consider as a marketing individual. Choose a tool that is in your budget and also aligns with your goals.

How to test different tools as a beginner?

As a beginner, testing Artificial intelligence video tools can help you find the one that best suits your needs. Start by identifying the purpose of your videos, such as marketing, social media, or training content. Then, explore free versions or trials of popular AI video generators like Synthesia, Unscript.AI, or Heygen to understand their features.

Focus on ease of use, user interface, and available templates, as these are crucial for beginners. Try creating short sample videos to evaluate how intuitive the tool is and how long it takes to produce quality content. Pay attention to video editor customization options, such as text-to-speech, avatars, and AI effects, to see if they align with your needs. Additionally, consider the AI-generated export quality, file formats, and sharing options to ensure seamless distribution. Testing multiple tools will help you choose one that balances functionality and simplicity.

Step-by-Step Guide to Making an AI Video

The answer to how to make Artificial intelligence videos is to follow the following process:

• Step 1: First, you have to define your goals. Evaluate your target audience and how you want them to perceive you in terms of education, product features, or anything else. Then, understand the type of video you want to make such as marketing, social media, or explainer.
• Step 2: Now, select the Artificial intelligence video tool that fits your preferences, needs, and goals. For this, you can evaluate the tool based on budget, features, and premium quality output.
• Step 3: To generate a video, you’ll need to give input in script, visuals, or text. Ensure that you keep your prompt simple and easy to understand for AI to generate the relevant output for you.
• Step 4: Now, you can customize the AI-generated elements. If required you can also create an avatar to connect with your audience. The avatar can be either a non-existing person or a copy of a real face. To enhance the output adjust voiceovers, effects, and transitions as per your needs.
• Step 5: After you are satisfied with the output, review it and then export the AI-generated video.

Free AI Video Generator Tools

Now many people ask, “How to make AI videos for free?”. Several tools may help you to create free AI videos. Some of these video editor tools include:

Pictory:

• Features:
  • Converts text into videos automatically.
  • Comes with a vast library of royalty-free images and music.
  • Allows easy customization with captions, voiceovers, and background music.
  • The free version includes watermarked videos.

2. Lumen5

• Features:
  • Transforms blog posts, articles, and text into video content.
  • Offers drag-and-drop editing with AI-powered suggestions.
  • Extensive library of stock footage and music.
  • Free plan provides limited video templates and branding options.

3. InVideo

• Features:
  • AI-driven video creation with a wide variety of customizable templates.
  • Offers text-to-video functionality with access to media libraries.
  • Supports HD video exports (watermarked in free version).
  • Easy sharing options on social platforms.

Leverage above mentioned free ai video generator tools customizable templates, stock footage, and text-to-video tools. Focus on clear messaging, select high-quality visuals, and add engaging AI effects. Finally, ensure smooth transitions and crisp voiceover for polished results.

However, free AI video generator tools often have limitations like watermarks, limited export quality, and restricted access to premium assets. To work around these, choose tools with minimal branding, use royalty-free media from external sources, and focus on content quality and creativity to offset technical constraints.

Adding AI Video Effects for Better Engagement

For better engagement, use AI video effects. There are different types of AI effects some of which are mentioned below:

• Green Screen effects allow you to replace a background with any video or image - making the effect of you being in a completely different place.
• Time-lapse enhancements fill in the missing details to create a smoother transition and also eliminate the jittery artifacts.
• Transitions effect in AI video analyze the content type and identify key elements in each frame to generate synchronized transitions.
• Color Grading and Matching enhance and balance the color of the overall video for a visually appealing look.
• Subtitles and Captions effect effortlessly generate accurate subtitles so that you can connect with your audience globally.

Best Practices for AI Video Optimization

Optimizing AI videos for SEO

To optimize AI videos for SEO, ensure your video contains relevant keywords in the title, description, and tags. For YouTube, use keyword research tools like Google Keyword Planner or YouTube’s auto-suggestions to find search-friendly terms. Include these keywords naturally in your transcript or captions for search engines to crawl. Use relevant hashtags and optimize your video file name before uploading. For websites, embed videos with SEO-optimized descriptions and include a transcript for better indexing. On social media, add compelling CTAs and captions that improve discoverability, while ensuring your video is mobile-friendly and fast-loading.

Crafting engaging thumbnails, titles, and descriptions

Creating engaging thumbnails, titles, and descriptions is key to attracting viewers. For thumbnails, use bright, contrasting colors and relevant images to grab attention, making sure they reflect your video content. Titles should be concise, include keywords, and spark curiosity or provide value, such as “How to Create AI Videos in 5 Minutes.” In descriptions, clearly summarize the video while incorporating important keywords naturally. Include timestamps, links to related content, or calls to action (CTAs) to increase engagement. Ensure your thumbnails, titles, and descriptions are optimized for each platform to boost click-through rates and rankings.

How to ensure your AI video aligns with your marketing strategy

To ensure your AI video aligns with your marketing strategy, start by defining clear goals (e.g., brand awareness, lead generation). Tailor your content to these objectives, ensuring the messaging, tone, and visuals resonate with your target audience. Incorporate your brand’s style guide, including logos, colors, and voice, to maintain consistency across platforms. Analyze your audience’s behavior and preferences to adjust the content, delivery, and timing. Additionally, track key performance metrics (KPIs) such as engagement, watch time, and conversion rates, and regularly review these insights to fine-tune your video strategy for better results.

Conclusion

AI video maker offers a simple and efficient way for anyone to produce high-quality personalized video content without extensive technical skills by simply converting text-to-video. Beginners are encouraged to explore various free AI video generator tools and experiment with different styles and effects to find what resonates with their audience. Remember, practice is key—don’t hesitate to create multiple videos and learn from each experience. Stay updated on trends and continuously refine your skills to grow as an AI video creator. Embrace the creativity AI provides, and let it enhance your storytelling while making the video production process enjoyable and rewarding.

Learn how Unscript can help you scale your video marketing strategies, click here to book a demo now.

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