How it happened?

To tackle this issue, Sarthak, one of the co-founders of Floworks, decided to pivot their approach by incorporating AI technology into their marketing strategy. This innovative solution involved creating customised videos for each prospect. These videos were unique in that they addressed prospects by name and specifically explained how Floworks could enhance the productivity of their sales teams. This personalised approach proved to be significantly more engaging than the previous email campaigns. As a result of this strategic shift, Floworks experienced a surge in the number of meetings booked. Prospects were more receptive to the personalised videos, which translated into higher open and response rates. This approach not only improved Floworks' engagement with potential clients but also demonstrated the company's commitment to innovation and personalised communication, aligning with its mission to foster seamless collaboration and productivity in the workplace.