However, if you limit your videos to only English-speaking or other native-language audiences, you might be missing out on more leads and higher ROI. 90% of marketers believe videos bring good ROI. Video localization and translation help you achieve the same results as other marketers have.  

In this article, we will dive into the art and science of localizing your video content for viewers with diverse sets of linguistic backgrounds. Whether you are a content creator, marketer, or business owner, this guide will assist you in achieving success with your AI-generated, localized video content. But first:

What is video localization and translation?

Video localization and translation help make your video content accessible and relevant to audiences across different languages and cultures. It refers to the process of converting spoken words or text from one language to another and making it fit the cultural context of your target market.

Localization ensures that your video is not only translated word by word, but also resonates with the viewers and reflects their cultural norms, preferences, and expectations. While the primary goal of the translation is to maintain the original message, it often involves modifying visual elements, cultural references, and humor.

Here’s an example of a localized video content:

Key aspects of video translation and localization:

• Subtitles: Translation of spoken words or dialogues that is text displayed on screen.
• Voiceovers: Recording the audio track in the target language.
• Transcriptions: Translation of whole written text or script, including the spoken dialogue.
• Cultural adaptation: Adjusting content to fit cultural norms and avoid misunderstandings or offenses.
• Visual modifications: Changing elements such as images, colors, or symbols that might not be relevant or appropriate in the target culture.
• Contextual relevance: Ensuring that examples, idioms, and humor are appropriate and relatable for the target audience.

Benefits of video translation and localization

While there are several benefits to video localization that can significantly enhance the impact of your AI-generated videos, here are a few to have a closer look:

1. Wide reach of your video content: Translating your video content into multiple languages can make it accessible to broader audiences. This particularly helps in reaching non-native-speaking viewers who don’t speak or understand your native language.

2. Cultural relevance: Through video localization, you can ensure your content resonates with the cultural norms, values, and preferences of the target market. It makes your videos more relatable and appealing, which can enhance viewer satisfaction and loyalty.

3. Boost engagement and brand visibility: Non-native speakers are likely to engage and understand your videos better when presented in their native language. This helps boost engagement of your video marketing effort, increase viewer retention, and maximize your brand visibility.

4. Increased market penetration and conversion rate: By adapting video localization to fit cultural tastes and customs, you can enter new markets and compete more successfully. When viewers watch localized videos, they are more likely to take the desired action and increase their chances for conversion.

5. Avoiding cultural missteps: Video localization can help you prevent potential cultural missteps and offensive content from the original language. Localization enables you to safeguard your brand’s image and avoid negative backlash from target markets.

How to generate and translate your videos with Unscript AI

Unscript is a text-to-video generation tool that creates studio-quality video content using AI in minutes. It offers video generation with AI avatars, video dubbing, video personalization, and many more, including translation. Here’s how you can generate and translate your videos:

1. Create your AI avatar/model

The first step is to generate your AI avatar or model by providing training videos. Additionally, you can choose from a variety of customizable avatars to represent different personas or characters relevant to your content.

An AI avatar is a digital entity or representation of a human and is designed to replicate their behavior, responses, and specific personality traits. You can upload an existing 10-minute training video or choose to record 1-minute long 10 training videos to train our AI cloning system about your appearance, voice, and behavior.

2. Generate a new AI video

Once your AI avatar is ready, you can proceed to generate stellar AI videos for your brand or marketing endeavors. Unscript AI uses its advanced text-to-video capabilities to turn your written content scripts or audio into dynamic videos.

To do that, log in to your Unscript account, open a new video creation screen, and provide the script through text or audio format. This script will be used by our AI to create dialogues and narratives for the video.

Now, let the Unscript process AI video with the provided script and selected AI avatar and generate your video in a few minutes.

3. Translate your video

Now that your video is processed and ready, you want to translate the same and regionalize its content for the target market. Unscript facilitates video translation and localization services in 40+ global and regional languages.

To localize your video content, you can reach out to our experts or book a demo with us. Our team will review your request and follow up with you soon to deliver translated video content with higher accuracy and quality. You can ask for necessary adjustments or modifications to ensure your videos are ready for distribution.

Final words

In essence, localization ensures your videos can successfully reach and resonate with global audiences. Translating your videos into multiple languages and making them culturally fit will help open up new markets and generate higher conversion and ROI. You can build stronger relationships and maximize your brand’s potential by providing localized experiences.

Unscript streamlines not only your video creation process cost-effectively but also helps you translate them into 40+ languages. It just takes 3 simple steps to generate and translate your videos and tailor them to your brand’s and audience’s preferences. Try Unscript for free or book a demo with us to simplify your video production and localization complexities.

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