In 2025, SaaS videos are becoming essential for connecting with your audience and showcasing your product. Videos simplify complex features, engage viewers, and boost conversions across the SaaS marketing funnel.

Many SaaS companies struggle to stand out or explain their value clearly. Without the right video marketing strategy, you risk losing potential customers and missing out on growth.

This blog will guide you through 6 types of SaaS videos to create in 2025. Learn how to use videos effectively, see examples, and apply best practices to improve customer retention for SaaS and drive video marketing ROI.

6 Key Takeaways You Should Know

1. SaaS Videos Are Essential: High-quality SaaS videos are key to showcasing your product, engaging your audience, and driving conversions.
2. Types of SaaS Videos to Explore: From explainer videos and promo videos to onboarding videos and mission statement content, tailor your strategy to fit your product and audience needs.
3. Best Practices Matter: Simplicity, clarity, and a deep understanding of your audience are critical for creating impactful videos.
4. Benefits of SaaS Videos: They improve customer understanding, increase retention, build trust, and boost brand awareness.
5. Examples of Excellence: Successful SaaS brands like Dropbox, Asana, and Grammarly use videos effectively to showcase their products and engage their audiences.
6. Unscript Makes It Easy: With customizable templates, AI-driven tools, and end-to-end support, Unscript simplifies video creation for SaaS companies.

What is SaaS Explainer Video Production?

SaaS explainer video production is the process of creating short, engaging videos that explain your SaaS product. These videos highlight key features and benefits in a way that’s simple and easy to understand. As of 2023, 91% of businesses utilize video marketing, reflecting a significant increase from 86% in 2022.

The goal of explainer videos is to show potential customers how your product solves their problems. They focus on storytelling, visuals, and clear messaging to capture attention and guide viewers through your SaaS marketing funnel.

Whether shared on social media or embedded on your website, SaaS explainer videos are a powerful tool to boost engagement, improve conversions, and build trust in your brand. Drive higher engagement by using personalized video content to connect with your audience on a deeper level.

Best Practices to Create SaaS Videos

Here's a list of best practices you should following when creating a SaaS videos.

1. Keep It Simple and Clear: Use straightforward language and visuals. A SaaS video should explain your product without overwhelming your audience.
2. Focus on One Message: Stick to a single core idea. A focused explainer video is easier to understand and resonates better with viewers.
3. Know Your Audience: Understand who your viewers are and how they consume content. Tailor your SaaS product videos to their preferences and pain points.
4. Highlight Pain Points: Address challenges your audience faces. Show how your SaaS product solves their specific problems.
5. Choose the Right Hero: Feature someone relatable to your audience, whether it’s a character, customer, or your product itself.
6. Align with Your Marketing Strategy: Place the video within your SaaS marketing funnel to target the right stage—awareness, consideration, or decision.
7. Make It Visually Appealing: Prioritize design and aesthetics. Beautiful SaaS explainer videos leave a lasting impression on your audience.
8. End with a Strong Call to Action: Guide viewers on what to do next. Include a clear, compelling CTA like “Sign up now” or “Start your free trial.”

68% of consumers prefer watching an explainer video to solve product-related problems, highlighting the effectiveness of video content in addressing customer needs.

Following these best practices for SaaS videos ensures your content connects with viewers, drives engagement, and supports your marketing goals. Maximize your reach and customer retention with innovative SaaS marketing strategies tailored for growth.

Benefits of Creating SaaS Videos in 2025

There are several benefits of creating SaaS videos some of which are mentioned below:

1. Simplify Complex Concepts: SaaS Videos make it easier to explain intricate features, helping your audience quickly understand how your product works.
2. Boost Customer Engagement: Videos are more engaging than text, making it easier to connect with your audience and hold their attention.
3. Enhance Brand Visibility: Sharing explainer videos on platforms like YouTube or LinkedIn increases exposure, helping more people discover your brand.
4. Drive Conversions: A well-made video can guide viewers through the decision-making process, encouraging them to take action.
5. Improve SEO Performance: Videos increase time spent on your website, which can boost search engine rankings and attract organic traffic.
6. Highlight Product Benefits: Explainer videos effectively showcase how your product solves customer problems and adds value.
7. Offer Personalized Experiences: Tailored videos make your audience feel seen and understood, improving the effectiveness of your marketing efforts.
8. Deliver Strong ROI: Videos generate measurable results, such as higher engagement and better lead quality, making them a cost-effective marketing tool.
9. Build Trust: Product demos or customer testimonials establish credibility, showing real-life examples of your product’s value.
10. Increase Customer Retention: Use videos to keep existing customers informed about updates or share tips that enhance their experience with your product.

Viewers retain approximately 95% of a message when delivered via video, compared to just 10% when reading text, underscoring the superior retention capabilities of video content.

By using SaaS videos strategically, you can connect with your audience, build trust, and drive both growth and loyalty in 2025. Showcase your product’s features effectively with compelling product demo videos that educate and convert potential buyers.

6 Types of Saas Videos You Should Make

There are different types of SaaS videos you can make, some of which are mentioned below:

1. SaaS Explainer Videos

A popular video marketing type, ideal for product launches, new features, and branching into new markets.

Benefits:

• Pinpoints customer pain points.
• Demonstrates how your product solves specific problems.
• Transforms the complexity of learning software into a visual wow factor.
• Highlights the future without the original pain point, encouraging customer onboarding.
• Generates leads and onboards new customers effectively.

Steps to Create SaaS Explainer Videos:

1. Choose your preferred style.
2. Select the right type of explainer video.
3. Write a compelling, engaging script.
4. Use video templates for efficiency.

2. SaaS Promo Videos

To build excitement for product launches or new features.

Benefits:

• Supercharges your video marketing strategy.
• Highlights unique selling points (USPs).
• Helps you stand out in competitive markets.

Steps to Create SaaS Promo Videos:

1. Identify your goal and target audience.
2. Highlight the problem your product solves.
3. Choose an engaging video style.
4. Write a short, snappy script.\

3. Webinars

Online presentations or seminars hosted by experts, focused on specific goals or tasks.

Types:

1. Livestream webinars.
2. Pre-recorded webinars.

Benefits:

• Keeps your software top-of-mind for users.
• Establishes you as an industry expert.
• Attracts high-quality leads.
• Onboards customers with live tutorials and product demos.

Steps to Host a Webinar:

1. Use webinar platforms like Zoom, Livestorm, or Demio.
2. Structure your webinar: Intro → Body → Q&A → Call-to-action.

4. SaaS Company Profile Videos

Showcase your team, culture, and company journey.

Benefits:

• Attracts top talent.
• Boosts brand awareness.
• Builds trust with customers and stakeholders.
• Offers insights to investors.

Steps to Create SaaS Company Profile Videos:

1. Develop a compelling backstory.
2. Film your team or create reusable AI avatars.
3. Incorporate modern design elements like transitions and fonts.
4. Use music and sound effects to evoke emotions.

5. Mission Statement Videos

Highlight who you are beyond your product, focusing on your values and impact.

Benefits:

• Builds emotional connections with your audience.
• Aligns your brand with meaningful causes.

Tips to Create Mission Statement Videos:

1. Define the problem you’re solving and your purpose.
2. Treat it as a part of your ongoing PR efforts.
3. Appeal to emotions rather than financial incentives.

6. SaaS Onboarding Videos

Help new users navigate your software and discover its value.

Benefits:

• Guides users through specific tasks and features.
• Encourages free trial or freemium users to upgrade to paid plans.

When to Use SaaS Onboarding Videos:

1. On the welcome screen when a user signs up.
2. In tooltips that guide users through the dashboard.
3. In onboarding emails to convert free users into paid customers.
4. On the thank-you page after sign-up, before software access.
5. In help documentation or tutorial libraries.

Stat Alert: 64% of online buyers are more likely to purchase a product after watching a video about it on social media, indicating the persuasive power of video content. Implement these proven video marketing strategies to increase visibility and customer engagement.

20 Examples of Some of the Best SaaS Videos

SaaS videos are a powerful way to showcase your product's features, solve pain points, and connect with your audience. From explainer videos to customer testimonials, the right video can drive engagement, build trust, and accelerate your SaaS growth. Below are examples of standout SaaS videos that inspire and deliver results.

1. Dropbox - SaaS Explainer Video

• Overview: This 2D animated video uses visual storytelling and voiceovers to showcase how Dropbox works.
• Highlight: No text is used, yet the video communicates key points effectively while staying true to Dropbox's brand style

2. Asana - SaaS Video

• Overview: Features product interface and a demo of essential features.
• Highlight: A professional voiceover emphasizes how Asana ensures every project is a success.

3. Adobe Marketing Cloud - SaaS Product Video

• Overview: Combines cinematic visuals and relatable pain points to engage the audience.
• Highlight: A classic example of storytelling that resonates even years after its release.

4. Grammarly - SaaS Animation

• Overview: Highlights Grammarly’s features using words and interface visuals instead of voiceovers.
• Highlight: Engaging storytelling that helps users empathize with the brand's mission.

5. Route4Gas - SaaS Product Explainer Video

• Overview: Simplifies gas industry innovations through 2D animation and a clear voiceover.
• Highlight: Explains the platform's role in optimizing global gas transportation.

Did You Know: 93% of marketers report that video marketing has provided a positive ROI, emphasizing its value in marketing strategies.

6. Google Calendar - SaaS Explainer Video Production Example

• Overview: Uses the Google Calendar interface and real-life scenarios to show its utility.
• Highlight: Engages the viewer by leaving key situations to visual interpretation.

7. Slack - Promotion Video for SaaS

• Overview: A visually stunning 3D animation showcasing Slack’s versatility for all teams.
• Highlight: No text or voice, making it universally understandable.

8. Blackboard - Explainer Video Example

• Overview: A detailed animation that illustrates the value and societal impact of Blackboard.
• Highlight: Ideal for early and mid-sales funnel stages.

9. Zendesk - Explanatory Video for SaaS

• Overview: A heartwarming Christmas-themed animation showcasing Zendesk’s customer support capabilities.
• Highlight: Engages through storytelling and relatable festive scenarios.

10. Mailchimp - SaaS Video Animation Example

• Overview: A series of short videos tailored for different customer categories.
• Highlight: Each story begins with “Imagine you run a business...” to connect with users.

Did You Know: Websites featuring videos are 53 times more likely to rank on the first page of Google search results, illustrating the SEO advantages of incorporating video content.

11. Dissolve - SaaS Promo Video Example

• Overview: A creative approach using stock footage animation to showcase Dissolve's offerings.
• Highlight: Demonstrates how any brand can create impactful videos with simple tools.

12. Proquest - SaaS Promo Video

• Overview: Combines 2D animation and screencasts to highlight Proquest’s research tools for academics.
• Highlight: Tailored visuals designed for deans and librarians.

13. Toggle - Explanatory Video for SaaS Investment Platform

• Overview: Simplifies complex financial concepts using clear storytelling and voiceovers.
• Highlight: Focuses on relatable benefits instead of technical jargon.

14. Microsoft Office App - One of the Best SaaS Video Ads

• Overview: Combines screencasts with bold 3D animations for a seamless visual flow.
• Highlight: The animation element keeps the content dynamic and engaging.

15. Hootsuite - Example of a Great SaaS Animation

• Overview: Showcases Hootsuite’s social media management features with fun visuals.
• Highlight: Balances multiple visual elements without overwhelming viewers.

Stat Alert: 93% of marketers have obtained high-quality leads through native video ads, showcasing the effectiveness of video in attracting potential customers.

16. Pipedrive - Simple SaaS Animation That Works

• Overview: Focuses on core features using simple animation and clear messaging.
• Highlight: A budget-friendly approach aligned with marketing goals.

17. Zoho One - Effective Color Use in SaaS Animation

• Overview: Uses bold colors and simple icons to hold viewers’ attention.
• Highlight: Explains benefits for departments, enterprises, and entire companies.

18. Discord - Funny Explainer Video

• Overview: Combines screencasts with humor and engaging narration.
• Highlight: Appeals directly to Discord’s youthful, tech-savvy audience.

19. Panorama9

• Overview: Pays homage to retro video games with captivating aesthetics.
• Highlight: Keeps viewers hooked with a narrative-driven approach.

20. Salesforce

• Overview: Features a real customer sharing how Salesforce transformed their business.
• Highlight: Authentic testimonials that build trust and credibility.

As per research, by 2022, 205 million users were watching videos via smartphones, reflecting the growing trend of mobile video consumption. Gain a competitive edge with data-driven SaaS marketing approaches that accelerate business success.

How Can Unscript Help You Make Your Own SaaS Videos?

Unscript simplifies the process of creating the best SaaS product videos tailored to your needs. Whether you're launching a SaaS product, highlighting a new feature, or aiming to captivate audiences on social media, Unscript can help you deliver high-quality videos that resonate with your target audience. Here's how:

1. From Concept to Completion: Unscript supports you at every stage, from ideation to final delivery, ensuring your SaaS videos align with your goals.
2. Tailored SaaS Product Videos: Create videos designed to showcase your product's unique features and solve customer pain points effectively.
3. The Best Explainer Videos: Simplify complex ideas with engaging and easy-to-understand explainer videos that communicate your product's value.
4. Social Media Integration: Optimize your videos for platforms like LinkedIn, Instagram, and YouTube to maximize engagement and reach.
5. Customizable Templates: Choose from a variety of templates to craft the best SaaS videos quickly and professionally.
6. AI-Driven Video Production: Leverage cutting-edge AI tools to save time and create visually compelling videos.
7. High-Quality Video Production: Work with a team that understands SaaS and delivers videos that elevate your brand.
8. Scalable Solutions: Whether you’re a startup or an established brand, Unscript can help you scale your video content production seamlessly.
9. Expert Guidance: Get expert support to ensure your videos meet your marketing goals and connect with your audience.

Looking to create a SaaS video that stands out? Book a demo now and see how Unscript can transform your video marketing strategy!

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