Let’s face it, handbooks and presentations are an old-school way of training your employees. While it’s crucial to provide great onboarding and employment experience to employees, they often get bored of plain training materials and text.

Training videos have become a necessity in this digital-first world. According to a survey by Statista, the average weekly time spent with online videos worldwide has nearly doubled between 2018 to 2022. Today, people spend almost 20 hours a week watching videos. 

That’s not all, a survey of 2000 companies found that 74% use video for employee training. It also highlighted that 88% of large organizations, 77% of midsize organizations, and 64% of small organizations use video as the primary method for training employees.

Even though videos are catching up quickly, the same survey also found that most businesses still use traditional methods for training. From cooking shows to product training, videos are everywhere. They have become an indispensable part and are one of the most preferred ways for employees to perceive and retain information.

That said, here are some advantages of using videos as a training tool:

Benefits of training videos

• Training videos sum up a large amount of information into easily digestible content that helps retain the information for longer.
• Videos include interactive elements like music, animations, and images that capture the viewer’s attention, leading to increased engagement.
• Video training offers ease of access. Your employees can access videos anytime, anywhere.
• Viewers can pause, rewind, fast-forward, and watch videos at their own learning pace.
• Videos are tools for learning and development. They become resources and can be reused without incurring significant costs. Thus, they are a cost-effective training tool.
• You can scale your video production with AI tools like Unscript to accommodate the growing demand for employee training.

Why use AI for training videos instead of the traditional approach?

With AI tools at your fingertips, you can craft digital AI avatars that mirror your behavior, and speaking patterns to create studio-quality, professional videos. Traditional video creation methods require a hefty investment in professional-grade cameras, camcorders, or smartphones for recording.

Additionally, you would need high-quality microphones, lights, tripods, and other equipment that can cost a fortune. But with AI, you only need to record your video once and boom, you can generate hundreds of professional videos with your digital avatar.

AI tools make the video creation process so simple. Whenever you want to shoot a new video, feed your avatar with a script. AI will do all the heavy lifting and generate your video within a few minutes. No hefty investments, no headaches for recording videos, and no reshoots because of silly mistakes. How does it sound? Intriguing. Right?

How to create your first training video with AI?

Creating your training videos with AI is a cost-effective and quicker alternative than filming them with equipment. But for the uninitiated, let’s go through a simple process of how to create your first training video using AI:

1. Select an AI tool to create your videos

There are various AI tools available in the market to help you create your first training video. Among others, Unscript is one of the leading tools with features to convert text content into engaging videos.

It incorporates a feature to clone or generate an AI avatar of yourself, which you can use for creating all types of training videos. It offers a user-friendly interface that’s handy for beginners. Moreover, it's a budget-friendly tool you can use for your specific branding requirements and tailor your training videos accordingly.

2. Define the objectives and goals for the training video

Before you dive into the creation mode, clearly define the topics, objectives, and goals that you want to achieve. Who is the target audience for your videos? What will the viewers learn? What topics and key points need to be covered?

Answers to these questions are essential as they ensure your videos have appropriate content and style that resonates with your viewers. Your training videos should help viewers learn new skills or improve upon the existing ones.

3. Select the right video type

One of the crucial elements of training videos is to select the right video type. Different types of videos serve different purposes, which makes it essential to select the best format for your needs. For instance, you can select one from the below:

• Explainer videos for introducing new concepts and procedures
• How-to tutorials for step-by-step guides to perform specific tasks
• Product training videos, showcasing your products in action
• Microlearning videos for providing bite-sized information

4. Write a script and create a structure

A well-structured and effective script is the backbone of your training videos. Your script should start with an introduction to the topic and what viewers can expect. Divide it into sections or steps, include examples or provide illustrations of the key points, and end your script with a recap or summary.

However, keep it concise and focus on delivering the personalization without adding unnecessary details. Also, address your viewers directly, use engaging language, and plan for where to add visuals such as screenshots, diagrams, or other supporting content.

5. Generate a video in your AI tool

Now that everything is ready, it’s time to generate a training video using your chosen AI tool. Depending on the tool you have selected, the video generation process could possibly be easy or things might overcomplicate when you start editing.

But tools like Unscript offer ease of use for beginners to get started with video creation effortlessly. It allows you to generate your AI clone or avatar for creating studio-quality videos. To know how simple it is to create videos with Unscript, let’s get to the step-by-step process.

Stepwise process to create a new training video with Unscript

1. Log in to your Unscript account, navigate to Videos, and click on the Create new video button. You’ll be prompted to select a Video Lite and Video Pro Editor mode to create a video.

2 If you select the Video Lite option, you’ll be redirected to a screen to choose an AI avatar. Select the avatar and click on Save and Continue to proceed further.

3. In the next screen, enter the Project Name and select script source from the following options: Text Script or Upload Audio. Select the desired option and click on the Generate Video button.

This will start creating your employee training video based on the script you provide. By following this simple process, you can generate tons of stunning videos by feeding in the script. Unscript will process your videos within minutes. Similarly, you can use Video Pro Editor for enhanced customization in your training videos.

Training video instructions: Best practices and examples

While it may seem like magic to watch your avatar speak on screen in real-time, you’d have to follow certain best practices and learn from the best. To generate impactful training videos, keep the following things in mind:

1. Focus on clarity: Make sure the information in your script is clear and understandable for your users. Avoid using any unnecessary jargon or complex processes. For example, this 4-minute training video is focused on providing a quick tutorial on scaling the customer success team.

2. Give it a structure: Your videos and scripts should be structured logically. They should be well-organized so that viewers can follow and comprehend information easily. For example, this video from Deloitte Digital Bank has a storytelling structure; It touches upon challenges, provides solutions, and ends with a CTA.

3. Optimize length: Your employee training shouldn’t be too long or short. Break your long videos into smaller chunks to balance the comprehensive coverage with concise delivery. For example, this small video on mental health in the workplace explains the company’s mental health program to employees in the optimal way possible.

4. Add interactive elements: Unscript’s Video Pro Editor mode lets you add interactive elements to your training videos. For instance, you can add quizzes to enhance engagement and highlight the key components. Here’s one great video on customer service training that incorporates the interactive elements beautifully.

5. Make them visually appealing: Another aspect of producing great training videos is to add visually appealing elements. For example, you can add graphics, animations, and other aesthetics to make your training videos memorable. Again that 4-minute training video on scaling the customer success team visually captivates viewers with its illustrations.

Final Words

We touched upon the fact that videos are the best way to train your new joiners or existing employees. However, the traditional approach is time-consuming and resource-intensive. On the other hand, creating your training videos with AI tools like Unscript is faster and more cost-effective.

With Unscript, it takes a few minutes to generate your training videos and save on your cost, time, and effort. No need for reshoots, or even the first time. Determine your choice of tool, prepare a script, and generate your videos on the go.

‍Get started with Unscript today for free and experience how it can maximize your video production efficiency with AI.