In this fast-changing digital world, video content has taken center stage. To stay at the forefront, it is imperative that marketing and media agencies keep up with the latest technology. And guess what? In 2024, AI powered video tools are leading the way! AI video tools have emerged as game changers – they’re not just useful, they have completely revolutionized the digital landscape and the way we create videos - offering innovative solutions, boosting creativity and making production smoother than ever before.

Several important factors were considered for the selection of the top 5 AI video tools:

• User Friendliness – the interface of the AI video tool should be such that it offers ease of use not only for experienced users but also for beginners
• Versatility – The tool should be rich in features to cater to different aspects of production, right from ideation to post production
• Integration capabilities – Seamless integration of the tool with existing softwares used by marketing and media agencies
• Reliable Customer Support – To ensure a smooth user experience, the AI video tool needs to have a reliable customer service

After much research and testing, let’s discover how these top 5 AI video tools streamline production, enhance creativity, and maximize engagement, keeping agencies at the forefront of innovation.

1. Unscript

The best text-to-video AI tool

Unscript.ai gets you to focus and enhance creative outcomes by automating the monotonous and time-consuming facets of the production process. 

Key Features:

• Automated video creation: Share your script, relevant images and audio preferences and Unscript.ai will generate a video based on your inputs. 
• AI-driven editing: Create slickly edited and optimized AI videos by leveraging the tool’s machine learning algorithms.
• Customization: Stay true to your brand by customizing elements such as text, transitions, and effects according to your brand guidelines.

Benefits:
Create high impact AI videos at a fraction of the production time and cost. Unscript.ai lets you focus on the strategic and creative aspects of video creation by automating and leveraging its AI editing capabilities to take care of the tedious processes.

2. CapCut

The best AI editing app

CapCut AI is an advanced AI video editing tool designed to simplify the video creation process through artificial intelligence. It offers a user-friendly interface combined with powerful AI-driven features to enhance video editing efficiency.

Key Features:

• AI-Powered Effects: Automatically applies effects and transitions based on video content.
• Smart Editing Tools: Utilizes AI to suggest edits, trim clips, and adjust timing.
• Automatic Text and Music Integration: Seamlessly integrates text overlays and background music that aligns with AI video content.
• Pricing: CapCut offers a free version with basic features, while the Pro version starts at $9.99 per month, unlocking advanced tools and effects. 

Benefits:

CapCut AI streamlines video editing by automating complex tasks, allowing users to focus on creative aspects. Its intuitive AI features reduce the time and effort required to produce professional-quality videos. The tool is ideal for both beginners and experienced editors looking to enhance their video content efficiently.

3. Runway

The best AI video editing platform

One of the more powerful video editing platforms out there, Runway incorporates a plethora of tools for substantially enhancing, manipulating and editing video content.

Key Features:

• Object removal: From photobombers to distracting objects and more, Runway easily and intelligently removes them all from your video footage.
• Rotoscoping: Save huge amounts of time taken in creating masks around moving objects. With Runway, the entire process is automated, making it so much simpler and faster to isolate and manipulate specific elements.
• Visual effects: Create or dramatically enhance the impact you’re looking for with Runway’s library of AI-generated visual effects.
• Pricing: Runway provides a free tier with limited access to tools and a Pro plan starting at $28 per month. The Pro plan includes unlimited video exports and access to all features.

Benefits:
Go pro with Runway. With the level of advanced tools and capabilities it offers, akin to what only professionals used to have access to, Runway maximizes the quality and impact of AI video content generated while saving time and resources.

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4. Descript

The best all-in-one AI media editor

Change the script and the video changes. Descript looks at video like a document, so that when you edit the script, it edits the video. 

Key Features:

• Script-based editing: Video and audio are synced with the script, allowing for edits to be made directly in the text.
• Overdub: Get authentic voice overs that either replace or add audio to the videos.
• Multitrack editing: Edit music, sound effects and other media by leveraging the tool’s ability for advanced video editing across multitracks. 
• Pricing: Descript has a free plan with basic features, their Hobbyist plan is $14 per month, billed annually. The Creator plan, which includes more advanced editing tools, costs $24 per month, billed annually.

Benefits:
From word document to video edit, Descript simplifies and hastens the AI video editing process. Add to that the overdub feature and it’s a powerful AI platform for cost-effective multilingual videos.

5. Fliki

The best AI text-to-video tool

A specialist tool for social media and digital marketing, Fliki generates AI videos that are ready to deploy across platforms and formats.

Key Features:

• Social media templates: Choose a template and you’re ready to post. Fliki offers a library of templates that are optimized for both format and platform, making it quick and easy to use.
• Automated subtitles: With a lot of content being consumed with the volume on mute, this tool automatically generates subtitles, making the AI videos more accessible and engaging.
• Customization options: Brands can easily customize elements of the video, including text, colors and font, to match their brand identity.
• Pricing: Fliki offers a free plan with basic features and a Standard plan at $29 per month. The Standard plan provides advanced AI video creation tools and higher quality video exports.

Benefits:
Social media is instantaneous and Fliki enables agencies to be up to speed with high-quality videos to maximize engagement.

Conclusion

Each AI video tool has its unique strength but shares the common objective of empowering agencies to increase their production quantity, improve creativity, speed up editing and create more engaging and effective videos. Factors such as features, scalability, cost, and AI capabilities are important to consider when comparing the top AI video tools. By embracing these AI-powered tools, agencies will not only enhance their creative output and deliver better results, but will continuously challenge the boundaries of imagination and what is possible.
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Frequently Asked Questions:

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Which AI tool is best for video making?

The best tool for AI video making in 2024 depends on your specific needs, but some top contenders include Unscript AI, Descript, Lumen5, InVideo, and CapCut AI. These tools offer advanced features such as AI-driven video editing, automatic transcription, content-to-video capabilities, and AI-powered effects. Each tool has unique strengths, so it's essential to evaluate them based on your project requirements, ease of use, and budget.

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Can AI generate a video?

Yes, AI can generate a video. AI video tools like Unscript AI, Lumen5, and Pictory use sophisticated algorithms to create videos from text, images, and other content. These tools can automatically generate videos by analyzing the input and applying appropriate visual and audio elements. This technology streamlines the video production process, making it faster and more efficient for creators and marketers.

Which AI video generator is free?

Several AI video generators offer free versions or trials. Lumen5 and InVideo provide free plans with basic features, allowing users to create and edit videos without any cost. These free versions are ideal for individuals and small businesses looking to explore AI-powered video creation before committing to a paid plan. Unscript AI also offers a free trial with limited features to test their platform.

Can ChatGPT make videos?

ChatGPT itself cannot make videos, as it is a text-based AI language model. However, you can use ChatGPT to generate scripts, ideas, and content for videos, which can then be utilized in AI video tools like Unscript AI, Lumen5, or InVideo to create the actual videos. Combining ChatGPT's content generation capabilities with AI video tools can streamline your video production workflow.

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